The Value of Friends

We all need friends. That’s a big reason that Facebook has been so successful.

Sometimes we might think that businesses don’t need friends, but that’s not true. Even businesses need friends, even if we don’t always call them friends.

Are your customers your friends, or just acquaintances? ¬†Friends are loyal. If your customers aren’t loyal, they’re not really friends. It’s good to know lots of people, but friends are better.

Are your employees friends? Will they stand with you during the hard times and do whatever it takes to get you back on your feet? Will they drop you the instant a better offer comes along? Friends are reliable. Fair weather friends can be useful but you can’t always count on them.

What about your suppliers? Will they work with you to come up with the best solution or are they just interested in a shallow conversation and a quick transaction?

Are you a friend? Are you looking to find business relationships that are built to last, can help others achieve their success and of course, work with them through the hard times? Let’s hope so.

Businesses are ultimately made up by the people in them. The quality and reliability of the people in any company ultimately leads to the culture of an organization and the way they treat other people and businesses. Hopefully they treat you like a friend.

Speaking of friends, one of our recent interns is back at college doing some fun work in a Digital Media class and we want to tip our hat to her and her blog. We’re pretty proud of our friend so take a look:¬†